As American culture streams into Cuba for the first time in 50 years, DJ Joyvan Guevara struggles between the new opportunity for global success and a responsibility to the culture he helped build in the face of commercialization.
You‘re sitting in a cramped loft in Havana, Cuba. The sun streams through a window overlooking a market, and the sounds of chickens clucking and people bartering filters in softly from outside. Inside, it’s a makeshift recording studio complete with turntables, mixers and crates of vintage dance vinyls from around the world. Your journey into Cuba’s electronic music underground – a creative retaliation against this country’s isolationism – begins here.
This is the studio of the godfather of Cuban electronic music, Joyvan Guevara. Guevara keeps the spirit of free parties alive in Cuba, and tonight, he has planned a massive rave with DJs from around the world to celebrate the lifting of the embargo. There, you‘ll dance ’til dawn as you experience the incredible story of a country perched on the brink of globalization and an artist torn between international recognition and his underground roots.
Available on Oculus Video, VeeR, Samsung VR, Littlstar, and Youtube
World VR Forum (May 13, 2017)
Cannes NEXT (May 21, 2017)
Raindance (September 2017)
Amsterdam Dance Event (October 2017)